Thursday, January 20, 2011

Hernando County to Launch New Prescription Drug Savings Program

Hernando County to Launch New Prescription Drug Savings Program

Alexandra Miller
Director of Communications
Financial Marketing Concepts, Inc.
720-317-7280

Hernando County to Launch New Prescription Drug Savings Program

Brooksville, Florida – On January 14th at 10:30 AM Hernando County Board of Commissioners’ representative and Financial Marketing Concepts Inc., (FMC) will hold a press conference to launch a new prescription drug discount program at the Hernando County Government Center, Room 161, 20 North Main Street in Brooksville.

Once launched, the new Coast2Coast Rx card will allow all County residents, regardless of income, age, or health status to participate in the program and save on the cost of their medications. This program saved cardholders throughout the nation an average of 45% in 2010 on the cost of prescription drugs. Even pets and other people living outside the County are able to take part in the program. The Rx card will be distributed free of charge and may be used at all pharmacy chains and most independent pharmacies in Hernando County and includes over 60,000 drugs in its formulary.

“With healthcare costs on the rise, prescription drug discounts will help ease some of the financial burdens individuals and families are facing at a time when they need it the most,” said Chair of the Board of County Commissioners, John Druzbick. There are no eligibility requirements, so the Rx card is expected to have a sizeable impact on uninsured residents, residents facing high insurance deductibles and will allow savings for persons in need of prescriptions not covered by their current plans.

Providing savings for residents through the Rx program will come at no expense to the County. In fact, FMC will pay the County a royalty based on usage, and the royalty does not increase cardholder cost. Besides the discounts on prescriptions, the card also provides 50% to 80% discounts for lab and imaging tests, further helping residents save even more money on their healthcare costs for these services. The card is a replacement for the previous card endorsed by the County and those cardholders should switch their prescriptions to the new card.

Ed Rahn, President of Financial Marketing Concepts, Inc., of Ponte Vedra Beach, Florida, the issuer of the Coast2Coast Rx free discount card, says “we are pleased to work with the County to help individuals, their families and pets combat the rising cost of healthcare.” Rahn added “we appreciate all that the County and local pharmacies are doing to help those in need.”

The Coast2Coast Rx card will be available for residents at most participating pharmacies, governmental offices, libraries and County health facilities. Residents will also be able to print the Rx card, check their prescription prices and view the nearest participating locations at www.coast2coastrx.com.

The Coast2Coast Rx card will provide residents with a valuable tool to help maintain their health and wellbeing at an affordable cost.

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